Writer, Editor, Content Strategist.


I'm a Singapore-based content strategist with 6+ years of experience in publishing, tech and communications.

I currently lead content strategy for a financial wellness app. Prior to that, I held editorial roles in various lifestyle publications and magazines, with a proven track record of scaling website traffic, audience reach and engagements. Browse my portfolio here.

Ultimately, I’m a storyteller at heart and love distilling big concepts, brand stories and global trends into compelling content. 

Outside of work, I’m a certified yin yoga teacher and travel junkie. I also occasionally blog about productivity and life.

If you’d like to chat about all things content, drop me a note and say hello!




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