Elevate your brand with powerful storytelling.
Hi, I'm Sarah 👋 I help early-stage, mission-driven brands tell their stories with a journalistic, customer-centric sensibility.
With 8+ years of content and digital media experience ranging from publishing to tech to small businesses, I have a knack for helping mission-driven companies and founders find their voice and grow their businesses through content.
My professional career started in journalism. My work has appeared in titles like Elle, Going Places magazine by Malaysia Airlines, Marie France magazine, SilverKris by Singapore Airlines, TripZilla and more. I was also previously the content lead on a Standard Chartered Bank-backed fintech startup.
Area of focus
I create highly customisable content solutions for time-starved small businesses and resource-strapped marketing teams.
Areas of focus include content strategy, tone of voice, conceptual direction, tagline exploration, and brand strategy but I write it all. Paid ads. Social copy. Podcast scripts. Newsletters. Blog content that actually ranks.
Thought leadership content, webinar and podcast production, blog articles, interviews with subject matter experts
Editorial strategy (blog), editorial planning and content pillars, content calendar management, keyword research and strategy, search-optimised articles
Social media marketing
Content calendar management, content creation and copywriting, social media activations
Guidebooks, ebooks, whitepapers and case studies
Work with me
Looking to refine your brand messaging or for clever ways to grow your brand reach? Book a complimentary 20-minute Clarity Call with me.