Hi! I'm a content strategist, marketer and writer based in Singapore.
Hi, I'm Sarah 👋
With 8+ years of content and digital media experience ranging from publishing to tech to small businesses, I have a knack for helping mission-driven companies and founders find their voice and grow their businesses through content.
My professional career started in journalism. My work has appeared in titles like Elle, Going Places magazine by Malaysia Airlines, Marie France magazine, SilverKris by Singapore Airlines, TripZilla and more. I was also previously the content lead and writer on a Standard Chartered Bank-backed fintech startup.
Area of focus
I create highly customisable content solutions for time-starved small businesses and resource-strapped marketing teams.
Areas of focus include content strategy, tone of voice, conceptual direction, tagline exploration, and brand strategy but I write it all. Paid ads. Social copy. Scripts. Newsletters. Blog content that actually ranks. Product descriptions. .
Thought leadership content, webinar and podcast production, blog articles, interviews with subject matter experts, search-optimised articles
Editorial and content strategy
Editorial strategy (blog), editorial planning and content pillars, content calendar management, keyword research and strategy
Social media marketing
Content calendar management, content creation and copywriting, social media activations
Guidebooks, ebooks, whitepapers and case studies
My Most Read Work
These 7 wellness trends will be big in 2021
Perhaps the biggest trend is how we’re now looking at various ways to introduce spiritual, emotional and environmental wellness into our homes, which have more than ev
Designer Fern Chua: “I want to bring the batik into the future”
Known for her signature resort wear wraps and kaftans bearing contemporary prints, Fern first started dabbling in batik 10 years ago, as a way to rehabilitate her hand after a serious car accident. Falling in love with the art, she
Meet Malaysia’s “Papa Bear”, Dr. Wong Siew Te who’s fighting to save the Malayan sun bear
The BSBCC is the world’s only sun bear sanctuary and works closely with the Sabah Wildlife Department (SWD) to rescue, rehabilita
Author Pico Iyer on how we can keep a sense of wonder in our day-to-day
Work with me
For tips on how to spice up your brand messaging or clever ways to grow your reach, reach out for a chat!