Hi! I'm a content strategist, marketer and writer based in Singapore.

Hi, I'm Sarah đź‘‹

With 8+ years of content and digital media experience ranging from publishing to tech to small businesses, I have a knack for helping mission-driven companies and founders find their voice and grow their businesses through content. 

My professional career started in journalism. My work has appeared in titles like Elle, Going Places magazine by Malaysia Airlines, Marie France magazine, SilverKris by Singapore Airlines, TripZilla and more. I was also previously the content lead and writer on a Standard Chartered Bank-backed fintech startup. 

Area of focus

I create highly customisable content solutions for time-starved small businesses and resource-strapped marketing teams.

Areas of focus include content strategy, tone of voice, conceptual direction, tagline exploration, and brand strategy but I write it all. Paid ads. Social copy. Scripts. Newsletters. Blog content that actually ranks. Product descriptions. .

Brand awareness

Thought leadership content, webinar and podcast production, blog articles, interviews with subject matter experts, search-optimised articles

Editorial and content strategy

Editorial strategy (blog), editorial planning and content pillars, content calendar management, keyword research and strategy

Social media marketing

Content calendar management, content creation and copywriting, social media activations

Lead generation

Guidebooks, ebooks, whitepapers and case studies

My Most Read Work

Work with me

For tips on how to spice up your brand messaging or clever ways to grow your reach, reach out for a chat!